Unlocking the Science Behind Happiness

Insights from Givaudan’s Presentation at IFSCC Congress 2023

At the 33rd IFSCC Congress held in Barcelona of September 2023, Givaudan Active Beauty captivated the audience with their groundbreaking paper, “Selling Happiness: The Science Behind the Claims.” This paper, based on a poster presentation, was so compelling that it was selected for the special topic of the congress, shedding light on the deep connection between cosmetics and emotional well-being.

The Power of Neurocosmetic Ingredients

Givaudan’s study highlights the role of neuro-cosmetic ingredients—active compounds that interact with the skin’s receptors and the nervous system to modulate mood and emotions. These ingredients target specific skin receptors, immune co-regulators, and hormones, ultimately influencing the brain’s response. The results are groundbreaking, showing how such ingredients can significantly reduce negative emotions and enhance positive feelings like confidence, invigoration, and happiness.

Givaudan’s research delves deeper where active ingredients like Synchronight™, Sensityl™, and Patchoul’Up™ are not just about enhancing skin appearance but also about positively influencing emotions and overall well-being. This innovative approach is rooted in the concept of the skin-brain axis, which suggests that the skin and brain communicate through various biological pathways. By targeting specific skin receptors and hormones, these neuro-active ingredients can modulate emotions, making users feel happier, more confident, and more energized.

Scientific Evidence Backed by Neuroscience

The research presented by Givaudan is supported by advanced neuroscientific evaluations, including the MoodPortrait® and Emotion-Decoding System®, which measure emotional responses to cosmetic products. In one study, participants using a product containing soothing active ingredients reported a significant decrease in pain sensations, leading to improved mood and self-confidence. Another key finding was the restoration of the skin’s melatonin cycle, which correlated with better sleep quality—underscoring the holistic benefits of these innovative ingredients.

Key Findings from the Paper

Synchronight™

This ingredient is designed to protect the skin from the harmful effects of digital stress, such as exposure to blue light. The research demonstrated that Synchronight™ could preserve the skin’s melatonin cycle, improving sleep quality and, consequently, overall well-being.

Sensityl™

This active ingredient was shown to significantly reduce the expression of the TRPV1 pain receptor in sensitive skin, which is responsible for sensations like pain, heat, and itching. Volunteers using Sensityl™ reported a marked improvement in mood, increased self-confidence, and reduced social discomfort.

Patchoul’Up™

In a placebo-controlled trial, Patchoul’Up™ effectively reduced dry white flakes on the scalp, rebalanced the scalp microbiota, and boosted positive emotions. Participants experienced a 9.5-fold increase in positive emotions, including feelings of refreshment, energy, and happiness.

Implications for the Future of Beauty

Givaudan’s pioneering work in neuro-cosmetics paves the way for a new era in the beauty industry—one where the effects of cosmetics extend beyond the physical to include emotional and psychological well-being. By understanding the intricate relationship between the skin and brain, Givaudan is setting the stage for a future where beauty products contribute to a happier, more fulfilled life.

As we continue to partner with Givaudan, Deveraux Specialties is excited to bring these cutting-edge innovations to our customers. We believe that the future of beauty lies in this holistic approach, where products are designed to nurture both the body and mind, delivering happiness from the outside in.

Ready to dive deeper into the science behind these remarkable findings? Access the full paper below to explore the detailed research and discover how Givaudan is revolutionizing the world of cosmetics.

Selling Happiness: The Science Behind the Claims | Givaudan Active Beauty
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