The Challenges of Modern Formulation
For years, formulators have relied on synthetic additives like Carbomers, PVP, and acrylates to achieve the right viscosity, film formation, and stability in personal care products. However, as consumers push for cleaner labels, biodegradable ingredients, and plant-based alternatives, the industry is left searching for high-performance, sustainable solutions.
While some natural alternatives exist, they often introduce new formulation challenges:
- Inconsistent performance – Many natural thickeners struggle to match the viscosity and stability of their synthetic counterparts.
- Limited compatibility – Some plant-based additives fail in high-surfactant formulations or require specific processing conditions.
- Sensory drawbacks – Natural thickeners can be stringy, slimy, or sticky, leading to poor consumer experience.
- Stability issues – Some natural ingredients break down under high temperatures, low pH, or freeze-thaw cycles.
TEXTURLUX®: The Missing Piece in Natural Formulation
Primient’s TEXTURLUX® Personal Care Additives offer a way forward. These plant-based, sustainable, and multifunctional ingredients provide natural alternatives to traditional thickeners, film formers, and stabilizers—without compromising on performance.
Why TEXTURLUX®?
TEXTURLUX® is built on three key pillars:
TEXTURLUX® Portfolio: High-Performance, Natural Alternatives
The Challenge:
Many natural thickeners, such as Xanthan Gum and Guar Gum, suffer from stringiness, poor dispersibility, or incompatibility with surfactants. Meanwhile, synthetic alternatives like Carbomer require neutralization and don’t align with clean beauty standards.
The TEXTURLUX® Solution:
INCI: Hydroxypropyl Starch Phosphate
Applications: Skin creams, gels, shampoos, conditioners
Benefits:
- No neutralization required, simplifying the process
Stable across pH 3-9 - Cold-water dispersible, saving processing energy
- Rheo creates a glossy finish, while Feel delivers a matte effect
- Alternative to Carbomer, offering a natural, non-synthetic thickening solution
Competitive Advantage: Unlike traditional synthetic thickeners (e.g., Carbopol), TEXTURLUX® Rheo & Feel provide natural origin alternatives with better skin feel—without the need for neutralization.
► TEXTURLUX® RESIST: The Natural Film Former for High-Performance Applications
The Challenge:
Film-formers like PVP (polyvinylpyrrolidone) and acrylates offer strong hold but come with drawbacks:
❌ Non-biodegradable and synthetic origins
❌ Potential irritation in skincare and haircare
❌ Glossy or unnatural texture in styling products
The TEXTURLUX® Solution:
INCI: Maltodextrin
Applications: Sunscreens, eye area gels, hair styling products
Benefits:
- Absorbent & binder for improved formula stability
- Enhances foam in cleansing formulations
- Provides matte finish and non-greasy skin feel
- Excellent humidity resistance, supporting long-lasting hold in styling products
- Alternative to synthetic film formers, like PVP
Competitive Advantage: TEXTURLUX® Resist is COSMOS-compliant, plant-based, and supports long-wear claims—making it ideal for formulators looking to clean up their INCI lists without sacrificing performance.
► TEXTURLUX® STABIL: Sustainable Stability for Emulsions & Hair Styling
The Challenge:
Many stabilizers, like PVA (polyvinyl alcohol) and modified celluloses, perform well but come with challenges:
❌ Petroleum-based origins
❌ Limited biodegradability
❌ Potential regulatory restrictions
The TEXTURLUX® Solution:
INCI: Hydrolyzed Corn Starch Hydroxyethyl Ether
Applications: Serums, lotions, sunscreens, hair styling
Benefits:
- Long-lasting film formation
- Provides moisturization & water retention
- Compatible with surfactants & clays
- Cold-processable for energy-efficient manufacturing
- Alternative to petroleum-based polymers (PVP, PVA, acrylates)
Competitive Advantage: TEXTURLUX® Stabil provides superior emulsion stability and film-forming properties without relying on fossil-derived polymers.
► TEXTURLUX® HOLD: Next-Level Foam Enhancement for Sulfate-Free Cleansers
The Challenge:
Sulfate-free cleansing formulas often suffer from poor foaming properties and a thin, runny texture. Traditional foam boosters can be synthetic and incompatible with natural formulations.
The TEXTURLUX® Solution:
INCI: Hydroxypropyl Starch Phosphate
Applications: Facial cleansers, body washes, sulfate-free shampoos
Benefits:
- Extraordinary foam enhancement
- Improves product richness and texture
- Works in sulfate-free formulations
- Cold-processable for energy efficiency
Competitive Advantage: TEXTURLUX® Hold provides a natural solution for sulfate-free formulations that require a creamy, dense foam, making it a game-changer in modern cleansing products.
Designed for Future-Forward Formulations
TEXTURLUX® Personal Care Additives empower formulators with:
Why This Matters for Consumers:
Consumers today want clean, high-performing, and sustainable beauty products. TEXTURLUX® delivers on these expectations, helping brands achieve:
✔️ “Free-from” claims (synthetic polymers, petroleum-based stabilizers)
✔️ Eco-conscious branding with biodegradable and sustainable ingredients
✔️ Better sensorial experience – no sticky, stringy, or greasy textures
For cosmetic brands looking to meet consumer demand for clean, high-performing products, TEXTURLUX® provides the missing piece.
Looking to incorporate TEXTURLUX® into your next formulation? Contact Deveraux Specialties for samples and technical support.
