A Cleaner Way to Fight Urban Pollution and UV Aging in Skincare

January 21, 2025

Balancing Act: Lady Purple® for Microbiome Health and Environmental Defense

The cosmetic and personal care market is no stranger to challenges. Modern consumers demand more from their skincare: products that are clean, sustainable, effective, and capable of addressing the multifaceted stresses of daily life. Environmental aggressors like pollution and UV exposure, coupled with the growing need for microbiome-friendly formulations, put immense pressure on formulators to innovate. At the same time, the industry faces a global push toward sustainability, with increasing scrutiny on ingredient sourcing, manufacturing processes, and product safety.

Lady Purple® rises to meet these challenges head-on, delivering a solution that is as innovative as it is impactful. Developed by Active Cells Biotechnology, this bioactive ingredient from Porphyridium cruentum—a red microalga—tackles key formulation pain points. Its multifunctional properties address oxidative stress, pollution defense, hydration, and microbiome balance, offering formulators a streamlined, eco-conscious ingredient for cutting-edge formulations.

Simultaneously, Lady Purple® capitalizes on opportunities in the market by aligning with clean beauty trends. With its upcycled production process, preservative-free nature, and certifications like COSMOS and vegan compliance, it embodies the principles of modern sustainability. For formulators and brands seeking differentiation in a competitive market, Lady Purple® is not just an ingredient—it’s a game-changing solution.

What Makes Lady Purple® Stand Out?

Lady Purple®’s unique properties stem from its two active components:

Phycobiliproteins: Specifically phycoerythrin, a water-soluble chromoprotein that gives the microalga its distinctive pink color. Phycoerythrin is a potent antioxidant, capable of neutralizing harmful free radicals. It protects skin cells from oxidative stress caused by UV exposure and urban pollution, two of the most significant contributors to premature aging.
Polysaccharides: These complex sugar molecules form a natural protective barrier on the skin, delivering moisture while supporting the skin’s microbiome. They help restore balance by encouraging the growth of beneficial bacteria and inhibiting harmful pathogens, ensuring healthier skin over time

Sustainability at the Core

Lady Purple® is not just another cosmetic active—it’s an example of how science and sustainability can intersect to create meaningful innovation. Its production process involves upcycling, where biomass from Porphyridium cruentum is enzymatically processed to extract and purify its bioactive components. This method minimizes waste, avoids harsh solvents, and operates with low energy consumption, ensuring an eco-friendly footprint.

Multifunctionality in a Single Active

One of Lady Purple®’s defining strengths is its ability to address multiple skincare concerns:

Protects against oxidative stress induced by urban pollution

Reduces UV-induced damage, safeguarding against aging

Supports microbiome health by stimulating beneficial microorganisms while suppressing pathogens

Hydrates deeply, enhancing skin texture and resilience

Strategic Benefits of Formulating with Lady Purple®

In a saturated market, Lady Purple® offers a clear competitive edge for both formulators and brands:

Proven Efficacy

Backed by rigorous in vitro testing, Lady Purple® reduces reactive oxygen species (ROS) by 39.5%, mitigates UV damage by preserving glutathione levels (+40%), and balances the skin microbiome by promoting the growth of beneficial bacteria while suppressing harmful strains.

Ease of Formulation

Lady Purple® is water-soluble, preservative-free, and COSMOS certified, making it suitable for clean and natural formulations. It is effective at low concentrations (2–5%), allowing formulators to achieve impactful results without overcomplicating formulations.

Aesthetic Appeal

With its vivid pink hue, Lady Purple® adds a visually striking element to formulations, enhancing the consumer experience. Its natural origin and sustainable production provide a compelling marketing story for conscious consumers.

Regulatory and Ethical Compliance

Lady Purple® meets global standards for safety and sustainability, including certifications for vegan, halal, and biodegradable status. It is also approved for the Chinese market, broadening its appeal for international brands.

A Versatile Ingredient for Modern Needs

Lady Purple®’s multifunctional properties make it a valuable addition across product categories:

Skin Care: Defends against daily aggressors like UV rays and pollution while promoting hydration and microbiome health. Perfect for anti-aging creams, serums, and hydrating masks.
Sun Care: Enhances SPF products by providing additional antioxidant protection.
Hair Care: Supports scalp health and hydration, making it ideal for shampoos and scalp treatments.
Body Care: Adds anti-aging and moisturizing benefits to lotions and creams

Redefining Multifunctionality and Sustainability in Formulations

Modern consumers crave transparency and sustainability. Lady Purple® checks all the boxes: it’s natural, clean, and eco-friendly. Its eye-catching pink hue provides an element of novelty, and its proven efficacy appeals to those seeking both beauty and science in their personal care products.For formulators and brands ready to innovate, Lady Purple® is the key to unlocking the future of clean, multifunctional beauty.

Contact Deveraux Specialties today to explore how Lady Purple® can elevate your formulations and drive market success.